Breeding

The objective of balanced breeding is to raise strong laying hens that produce eggs of the highest quality. A strong poultry breeding program with a close eye on the needs of the future results in:

• Stronger and happier laying hens
• Longer life for each hen
• Less frequent substitutions
• More sustainable total production
• Higher profits for producers

We were the first breeding company in the industry to test for 100 weeks. Thanks to the extended production cycle and extensive field testing, the objective of reaching 500 eggs by 100 weeks is already a reality for many egg producers.

Explore the articles below to learn more about breeding, selection objectives, field trials and genetics.

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